t-E-Commerce Past Paper

Economics

currency and payment

• y2016p8q7
  • fungibility, game currency, block chain
• y2018p8q6 (c, d)

credit card and settlement

• y2018p8q6 (b)

Block Chain

• y2020p8q7 (a)
  • Distributed Ledgers

Business models and strategies

Network effects and dominance

• y2020p8q7 (c)
• y2019p8q6 (c)

Fair market

• y2018p8q6 (a)

Subscription, Freemium, Marketplace, Advertisement, Land grab (max market share); Charity (donation), illegal (scam, lottery, gambling).

• y2019p8q6 (a)
• y2017p8q7 (a)
• y2021p8q7 (b, c)
  • discuss, highlighting both the business activities and financial model.
• y2013p8q7 (d)
  • open source

Design and impl.

Web and search engine

• y2013p8q7 (a-c)
  • social media, metric measurement, third party analytics

Creating an e-commerce business

Internationalization

• y2019p8q6 (b)
• y2017p8q7 (b)

Legal, laws and ethics

GDPR

• y2020p8q7 (b)
  • Distributed Ledgers

Electronic Commerce Regulations 2002

• y2017p8q7 (c, d)
  • Brexit

General case

• y2021p8q7 (a)

Making it work

Hit, Page view, click, visit, unique user/day, exit popups.

Cost Per Click, Cost Per Acquisition, Average Return Per User, Customer Lifetime Value, Return on Investment.

• y2011p8q7
• y2021p8q7 (c)
  • metrics